Ray-Ban Stories & Meta

The Gift of Now

Joe created a holiday campaign that encouraged people to stay in the moment during the holiday period.
By avoiding reaching for their phone, and instead, capture and share the magic with Ray-Ban Stores.

DEMONSTRATION THROUGH INSPIRATION

With Ray-Ban Stories, the first-ever Smart Glasses by Ray-Ban, powered by Meta, you can shoot photos, take videos,
or listen to music, all with a simple tap.

Our Ray-Ban Stories holiday campaign features incredible creators from all over the world. Bringing to life the magic of the holiday period as they stay in the moment, capturing and sharing the unmissable yet fleeting holiday period.

RAY-BAN STORIES X @ELLADJ BALDE

RAY-BAN STORIES X @THEBAKEKING

RAY-BAN STORIES X RAY-BAN STORIES X @AJ CLEMENTINE

STILLS THAT ARE FULL OF LIFE

Alongside film, we captured iconic shots for social that feel more fashion than tech — further supporting that these smart glasses are for everyone for every moment.

A person with short hair wearing sunglasses, an orange mesh vest, black pants, and white sneakers, appears to be floating or jumping with a joyful expression. The background features a dark tunnel with blue illuminated panels, and the image has logos for Ray-Ban, Meta, and an infinity symbol.
Close-up of a woman wearing large pink sunglasses and a black leather jacket with yellow stitching, holding the sunglasses near her face while another person in sunglasses smiles in the background. There is a logo with the words 'Ray-Ban' and 'Meta' on the image.
Two individuals with curly hair and sunglasses are featured in a vibrant, red-lit setting with geometric shapes. The text 'Ray-Ban' and 'Meta' overlay the image, suggesting a promotional or branding context.
A man wearing sunglasses, a dark jacket, and beige hoodie ice skating indoors on a blue-tinted ice rink, with large windows and a concrete ceiling in the background. Text overlays include 'Ray.Ban' and 'Meta'.

SHOWTIME IN TIME SQUARE

When we launched, the 3D billboard in Times Square was hitting the headlines. And the team, not including us, worked tirelessly to create this incredible piece of work. Shout out to Bart Mol, Ira Oksman, and Mark Brinn.

Creative Direction: Joe Fox

Creative Direction: Ricky Bowry

Executive Creative Directors: Dave Cuccinello, Dave Povill // Creative Direction: Bart Mol // Designer: Mark Brinn, Azusa Kobayashi // Strategy: Benjamin Bass, Cam D’Auria // Director: Jaron Albertin // Client Services: Shahnaz Shroff, Annie Sherbon, Kelsey Quinn // Project Management: Eric Stern // Executive Producer: Kim Kietz // Producer: Esther Lee // Production: Smuggler