WhatsApp

A MODERN FAMILY CHAT

Joe reunited the cast of Modern Family to show how WhatsApp is the only solution to the dreaded green bubble in the group chat.

AMERICA’S FAVOURITE FAMILY PROVES THAT MIXED DEVICES SHOULDN’T MEAN MIXED MESSAGES

When Apples and Androids mix, our messages break down. Group chats go green, we lose encryption, our likes are sent as the dreaded “You like this” texts, and many more issues arise. Unless… you switch to WhatsApp, where you can message privately with anyone, no matter their device.

BEFORE WE AIRED, THE SECRET GOT OUT.

We dropped a high-profile teaser to ignite the rumor mill

Before launch, we dropped teasers on social—with Jesse Tyler Ferguson (who plays Mitchell) and Eric Stonestreet (Cam) sharing behind-the-scenes shots of the Modern Family set. Julie Bowen (Claire) followed up with a paparazzi-style photo of the cast outside their trailers. The cryptic posts went viral, with excited press and the public speculating on what was in the works. Jesse even got a grilling on Live TV, having to dodge questions to avoid breaking the NDA.

A view of a home's front door from inside the house, with sunlight coming through the window beside it. There is a staircase on the left, a small cabinet and a floral rug on the dark wooden floor. Part of a living room with a photo frame, lamp, and basket is visible on the right.
Four people taking a selfie together outdoors, standing in front of a vehicle, smiling and enjoying the moment, with a woman in sunglasses and a striped sweater, and three men in casual shirts and glasses.
An elderly man with a white beard smiling, wearing a cowboy hat, denim shirt, and a neckerchief, sitting outdoors on a wooden chair on a grassy field with a white fence and trees in the background, holding a black folder and a wooden cane.
A group of people with a woman and two children sitting surrounded by others at a gathering or event.

Creative Direction: Ricky Bowry

Creative Direction: Joe Fox

Executive Creative Director: Gustavo Sarkis // Creative: Georgia Murphy, John Ratkowiak & Ross Hull, Brit Reid & Gauri Nigam // Design: Azusa Kobayashi // Strategy: Ryan Smith // Director: Wayne McClammy // Photography: Erik Umphery // Client Services: Leona McNally, Kelsey Quinn, Reetee Dixit // Executive Producer: Kim Kietz // Art Producer: Erin Breen // Production: Hungry Man, Cabin, Trafik